The Antidote for Minivan-itis

For many couples with active lifestyles, having children can limit their adventures. With a Thule roof box, parents don’t have to make as many sacrifices, but instead can expand experience.™

A Roof Bar Can Support Up To A Hundred Pounds. That’s Enough For Two Small “Are We There Yet?” Screaming Children

Kids.

They’re the reason we pack too much, stop too often, and turn the car around halfway down the driveway. But they’re also the reason we go. Thule celebrates family adventure from a kid’s point of view—messy, magical, and wildly imaginative. Instead of just showing what fits inside a Thule roof box, we asked children to draw what they’d bring if they could pack anything. A lizard named Tony. A jar of fireflies. A rocket ship. Because the real cargo isn’t just gear—it’s their dreams, their stories, and their version of what adventure looks like.

Copywriting & Art Direction by Ryan Parkhurst

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