Every tailgate, a tent hosted by the Collegiate Recovery Community (CRC) fly a yellow balloon—a symbol of sobriety, safety, and support started by a group of Grateful Dead fans in the 1980s. This sober movement quickly grew across other bands, events, and gatherings, becoming a beacon for recovery and a statement on the very idea of what fun means.

To commemorate the upcoming celebration of National Recovery Month.

Let Recovery Rise

Copywriting & Art Direction by Ryan Parkhurst

Next
Next

Boar's Head